Dear Community Partner,
On behalf of El Paso Sun City Pride (EPSCP), we would like to thank you in advance for taking the time to review our Sponsorship Packet for the 11th Annual Pridefest Celebration scheduled for May 28 - June 4, 2018.
Equal Rights has long been an El Paso tradition both legally and socially, and we celebrate Sun City Pride to affirm that tradition. We are proud of over a decade of service to this community and recognize we could not be where we are today without citizen support and our sponsors. However, we do not lose sight of the fact that there is still much to do and we need your help.
LGBT people around the world continue to face violence and inequality—and sometimes torture, even execution—because of who they love, how they look, or who they are. It is up to all of us in our community and our allies to continue to work towards a world where all people can enjoy their rights fully.
Pridefest in El Paso is a full week of events and is nationally and now internationally recognized as the largest pride celebration in West Texas! Our goal is to celebrate the diversity of the LGBT community, praise our own who have made significant achievements and recognize those that have helped us grow.
Your support will allow us to focus on the organization’s 501(c)(3) objectives which are devoted to charitable, educational & recreational projects here in El Paso. Your support will help continue our Scholarship Program that benefits the Lesbian, Gay, Bisexual and Transgender (LGBT) students working to achieve their education goals. Finally, sponsorship helps to bring a great festival for the entire community of El Paso to enjoy.
Pridefest is the perfect opportunity for you to brand, market and give your company presence to over 12,500 event goers throughout the weekend. This year, a combination of marketing channels such as social media, print, website/web links, and visual marketing will be utilized to increase the visibility of our partners.
Please find the sponsorship opportunities included with this letter and let me know if you have any questions, comments, or suggestions. I would appreciate the chance to provide any details that may help in deciding your sponsorship.
We look forward to answering any of the questions you may have regarding potential sponsorship opportunities.
Travis Cosban, MD
Secretary for El Paso Sun City Pride
WHY PARTNER WITH SUN CITY PRIDE IN EL PASO?
As our region’s largest recognized lesbian, gay, bisexual and transgender (LGBT) organization, Sun City Pride is excited to invite those in our community to become sponsors for our 11th LGBT Pridefest. Over the past decade, Pridefest has expanded beyond a one day event to include a full WEEK of events around El Paso. These include family friendly events at the El Paso Zoo, scholarship presentations for local students, bar nights, the original street festival/parade, and much more. The week will conclude with our PRIDE Festival in historic downtown El Paso following the annual PRIDE parade through the surrounding city. The PRIDE Festival is a one-day, outdoor event showcasing celebrity entertainment, food, merchandise, activities and numerous community organizations.
DISTRIBUTION AND LONG SHELF-LIFE GET RESULTS
A full-color program guide will be distributed extensively one month prior to the event throughout El Paso and surrounding communities. This means it delivers your advertisement and sponsorship often, creating an excellent branding opportunity for your business. Additionally, this content will be seen by the expected 10,000 attendees during Pridefest making your contribution and commitment to support diversity in our community clear. As research indicates, the LGBT community is highly loyal to those who support them!
BUILD CUSTOMER AWARENESS AND LOYALTY
Being a sponsor with Sun City PRIDE provides tremendous exposure for your business with the LGBT community and their allies. Each year, Pridefest is not only a phenomenal event for the attendees, but an amazing experience for those who assist in making it happen. Your support builds tremendous awareness for all in the El Paso and surrounding communities. Supporting PRIDE proves that your business goes deeper than commerce; it truly cares about and supports those it serves.